Country profiles are important because there are relationships between demographics and purchasing power. Sampling must accommodate different conventions such as naming, hierarchies in households, tradition or religion, dress, appearance and modes of expression. It is unacceptable to pose questions in certain circumstances. Population members can be classified according to many segmentations. These include SES (USA), SEG and social grade (UK), the European social grade and Geodemographics (MOSAIC and PRIZM). http://www.oxfordtextbooks.co.uk/orc/bradley2e
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Country profiles are important because there are relationships between demographics and purchasing power. Sampling must accommodate different conventions such as naming, hierarchies in households, tradition or religion, dress, appearance and modes of expression. It is unacceptable to pose questions in certain circumstances. Population members can be classified according to many segmentations. These include SES (USA), SEG and social grade (UK), the European social grade and Geodemographics (MOSAIC and PRIZM). http://www.oxfordtextbooks.co.uk/orc/bradley2e
Country profiles are important because there are relationships between demographics and purchasing power. Sampling must accommodate different conventions such as naming, hierarchies in households, tradition or religion, dress, appearance and modes of expression. It is unacceptable to pose questions in certain circumstances. Population members can be classified according to many segmentations. These include SES (USA), SEG and social grade (UK), the European social grade and Geodemographics (MOSAIC and PRIZM). http://www.oxfordtextbooks.co.uk/orc/bradley2e